Whenever I start working with an entrepreneur (or a wannabe biz owner), the first thing we do is set up their online headquarters.
Whether you’re selling a product, service, or simply blogging for now, online is the best place to be.
Most clients understand why having an online presence is so important, but one of their biggest fears is looking like an amateur. No one wants a business that looks like it belongs in 2005.
I get it! Putting yourself out there can be nerve-racking, but there are simple ways to look like you (and your business) have your stuff together.
Here are my favorite effortless ways to make your business look professional.
Branding That Feels Good
One of the first lessons in my Startup In 60 program is that your branding isn’t your colors, fonts, or logo.
Nope, it’s how you want your potential clients to FEEL when they interact with your business.
You want your business branding to clearly illustrate what you do and also be memorable. Your audience should feel like they’ve experienced something helpful or inspiring.
Consider those feelings when you choose your colors, fonts, photos, and other elements. I work with peppy, ambitious women, which is why I chose pink and yellow as my main branding colors.
Remember that consistency is key! All colors and fonts should match throughout your website, social media, sales pages, products, etc.
For an example of consistent branding, please sign up for my free Editor’s Toolkit.
A User-Friendly Website
One of the first places your potential clients will experience your business is through your website, so you want to make sure your home base is welcoming and professional.
No fussy navigation, flashing ads, or cluttered pages!
A website that’s easy for your customers to use and is optimized for a range of devices will go a long way in getting them to trust you (and eventually buy from you!).
I highly recommend WordPress for your website platform because too many of my clients have started with a free version from another company then get stuck when it doesn’t offer the versatility of WordPress. Start with the best and you won’t waste time and energy!
Focused Social Media
Social media is one of those necessary evils, but it’s more manageable for your business marketing when you limit the number of platforms.
Set up your social media accounts on 2 platforms where your ideal clients hang out. Google Analytics can tell you where your traffic is coming from, so start there.
Having too many social media accounts can waste your time and be exhausting to maintain. When you’ve narrowed down your accounts on the platforms that give you the most return on investment, make sure to post daily to build a relationship with your followers.
There are a million ways to advertise your business online, but I don’t recommend using paid ads for my Startup In 60 members simply because they’re still in the startup phase and probably aren’t earning much yet.
But when you do have a budget for advertising, look at your analytics to determine which sites have the best chance of getting your ads in front of your ideal clients.
A good place to start is with Facebook ads because everyone is on Facebook (large audience), and you can input specific demographics to target people in the right age range, location, interests, and more.
Also working on your Google Ads scripts improves efficiency and helps you reach the correct target audience.
Awesome Testimonials and Reviews
When customers are looking to make a purchase from your website, they will usually check out your reviews and testimonials.
We want to know what other people think! Check out my testimonials here.
Just think about your own spending: if you see the same product on 2 websites, but one has a dozen reviews from previous purchasers and the other has zero reviews, you’re more likely to buy from the website with reviews.
If you’re a service-based business (like a coach), ask your client for a testimonial before you’re done working together. For products-based businesses, create a drip email that goes out a few days after purchase with a link to where they can submit a testimonial.
Like these tips? Read more business strategies in my recent post, Go Global! How to Attract Customers From Around the World.
NEXT STEP: Join Startup In 60 for dozens of streamlined business strategies that can be completed in less than 60 seconds. Yes, really!
- Sign up for FREE productivity worksheets and more in the Editor’s Toolkit
- Schedule a FREE Life Editing Strategy Call
- Follow me on YouTube, Facebook, and Pinterest
- Picmonkey, my favorite online photo editor
- Kajabi, an all-in-one platform for entrepreneurs
- Book Like a Boss, beautiful and user-friendly scheduling app for coaches and consultants