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Posts Tagged ‘marketing’

Why You Must Grow Your Platform to Succeed

Whenever one of my clients is having trouble getting sales, we always take a look at her platform. And sometimes she won’t even know what a platform is! Your platform is how you interact with the people who could benefit from your products and services. Who are you trying to help? This can include your…

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Life Editor Weekend Virtual Retreat Starts Tomorrow!

It’s back-to-school season, and all the kiddos are learning new things like how to conjugate verbs and why it’s a bad idea to eat glue sticks. But where’s your fresh start? If you’re like most Life Editors, then you’re feeling less-than-excited about your life as we head into the last quarter of the year. Maybe it ‘s…

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Editor’s Notebook 130

The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week “Look What You Made Me Do” by Taylor Swift. Current mood. #TeamTaylor I’m 35 and I may suddenly have lost the rest of my life. I’m…

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Stop Hiding! How to Love Being the Face of Your Business

One of the best compliments I ever received was when my manager said I was the “face of the organization” and that’s why I was so valuable to the team. My face and outgoing personality certainly helped me make sales back in my book publishing days, but putting myself front and center helps my current…

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Editor’s Notebook 128

The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week How We Can Face the Future Without Fear, Together. Beautiful and inspiring. Minimalism Is Just Another Boring Product Wealthy People Can Buy. This made me laugh!…

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3 Undeniable Reasons Why Your Business Needs a Blog

There’s one essential element every great business website needs: a blog! Before you push back and insist that you’re not a blogger, let me say that I’m not a blogger either! Sure, I’ve published more than 900 blog posts in the 6 years I’ve had my website, but my blog is just one of the…

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New Clubhouse Class: Warm Letter Campaigns

Back in college (when dinosaurs roamed the Earth), I remember one of my professors teaching us about cold calls. Randomly calling a stranger to try to get them to buy from you was supposed to be a tried-and-true marketing tactic. It felt icky to me then, and cold calls are still one of the sleaziest…

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