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Posts Tagged ‘marketing’

Stop Hiding! How to Love Being the Face of Your Business

One of the best compliments I ever received was when my manager said I was the “face of the organization” and that’s why I was so valuable to the team. My face and outgoing personality certainly helped me make sales back in my book publishing days, but putting myself front and center helps my current…

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Editor’s Notebook 128

The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week How We Can Face the Future Without Fear, Together. Beautiful and inspiring. Minimalism Is Just Another Boring Product Wealthy People Can Buy. This made me laugh!…

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3 Undeniable Reasons Why Your Business Needs a Blog

There’s one essential element every great business website needs: a blog! Before you push back and insist that you’re not a blogger, let me say that I’m not a blogger either! Sure, I’ve published more than 900 blog posts in the 6 years I’ve had my website, but my blog is just one of the…

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New Clubhouse Class: Warm Letter Campaigns

Back in college (when dinosaurs roamed the Earth), I remember one of my professors teaching us about cold calls. Randomly calling a stranger to try to get them to buy from you was supposed to be a tried-and-true marketing tactic. It felt icky to me then, and cold calls are still one of the sleaziest…

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New Clubhouse Class: List Building 101

Social media is undeniably fun (yay for funny cat videos!), but nothing compares to email marketing when it comes to growing your business. Your witty updates and sales tactics can get lost in the social media stream, especially if your ideal clients aren’t on Facebook or Instagram at the exact moment you post something. And…

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The Magic Question That Sells More Coaching Packages

Even though my Hogwart’s letter must have gotten lost in the mail, I’m still able to perform some spectacular magic spells. By saying a few magic words, I can hypnotize my potential clients into buying my coaching packages. They’re transfixed with desire and can’t say no! OK, so maybe I don’t have supernatural powers, but…

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New Clubhouse Class: Design Your Sales Funnel

Newbie business owners can get a sale here or there, but their biggest problem is creating sustained income. How do entrepreneurs keep the sales rolling in so they can make a proper financial plan? Well, most entrepreneurs never figure out how to make consistent income. It’s a real shame because there’s a brilliant business tactic that…

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