Oftentimes, when I start working with a new client and she has a business, she’ll explain how frustrated she is when she’s already doing everything right.
“I published my website, made my products and services, and created social media accounts. So why is no one buying my stuff?”
Well, yes, those things are important structures for your business, but this ain’t Field of Dreams. You can’t “build it and they will come.”
Yeah, I just used a 30-year old movie reference. Deal with it.
Put yourself in your potential customer’s shoes. What’s in it for them? You can’t just say you’re the best coach, or marketing manager, or graphic designer, or doggie groomer, or whatever.
You have to prove it!
And the best way to prove your expertise is to publish consistent content that solves their problems.
Watch today’s video to learn the easiest content plan for your business to get your followers to know, like, and trust you.
In This Video
- Why you must earn your followers’ trust before they’re willing to buy from you.
- How analyzing your ideal client’s interests, frustrations, and personality will help you create content that speaks to her needs.
- How to choose a format, topics, and posting schedule that works for your schedule.
1:35 How consistent content builds trust.
3:06 Write an ideal client profile.
3:16 Write down her problems and frustrations.
3:27 Choose topics that solve her problems.
3:46 Choose a format that works for you.
4:00 Publish content weekly.
4:30 Your homework
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