5 Building Blocks of a Great Online Brand

Online businesses must put a lot of thought into branding, that is, the public perception of the business, its reputation, its mission, and its image. Your online brand isn’t a single thing to buy or make, but develops over time through your content, marketing, and customer service. Here are 5 building blocks of a great…

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How to Get Customers to Trust Your Brand

Your business can’t achieve all its goals without first earning your customers’ trust. When customers don’t trust your brand, then they won’t buy your products and services. Consider how you can encourage your customers to trust your business so they stay loyal. Here are a few ways to get your customers to trust your brand.…

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5 Simple Ways to Keep Your Employees Happy

It’s important to keep your employees happy, and you can control how people feel in your office and improve their health and well-being. This care will improve your staff turnover rates and absence rates. Consider every way you can make your employees happy so they’ll want to stick around. You may take advice from influential…

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4 Ways to Improve Employee Safety in Your Business

Improving your company’s work environment and safety should be a top priority for every business owner. Here are 4 ways to improve employee safety in your business. Have an Emergency Action Plan Provide instructions on first aid for injuries, CPR training, how to use a tourniquet, and more. Have an emergency evacuation plan in case…

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How to Grow Your Customer Base Without Being Pushy

One of the hardest things for business owners is attracting customers in a genuine way. Many entrepreneurs don’t feel comfortable using some methods of marketing their products and services because it feels pushy or aggressive and prevents them from getting sales. But you don’t need to be sleazy sell your products to grow your customer…

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How to Protect Your Small Business From Cyber Attacks

As a business owner, you put your heart and soul into making your company successful, and you want to protect it. One threat to businesses is cyber crime, and many companies fall victim to cyber criminals. The pandemic showed an uptick in small businesses being targeted by hackers, and research shows most entrepreneurs don’t have…

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