I don’t care how good your content is or why you’re an expert in your field. None of that means a thing if you have boring subject lines, titles, and headlines. Your audience won’t open your emails or watch your videos unless you entice them right from the start. For example, just look at this…

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The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week Groundhog Day — An Inescapable Premise. This is one of my favorite movies and I watch it every February 2. I love the themes of change…

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I was having (another) frustrating conversation with one of my strong-willed clients about why she really, really, really needs to start blogging. No matter how I tried to explain SEO, ezine content, positioning yourself as an expert, and more, she still wasn’t having any of it. After going around and around for what felt like…

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Ever since I became a life coach 6 years ago, my workdays have been anything but boring. I get to share my clients’ successes, advise them when they’re struggling, record and edit videos, run my membership site, and a hundred other tasks that let me be creative while I support others. It sure beats sitting…

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There’s one essential element every great business website needs: a blog! Before you push back and insist that you’re not a blogger, let me say that I’m not a blogger either! Sure, I’ve published more than 900 blog posts in the 6 years I’ve had my website, but my blog is just one of the…

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The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week Fox and Dog Play Hide and Seek. So cute! These are the types of videos I watch when I’m procrastinating. We all need a little white…

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