As a new business owner, your startup has made it through the first few difficult months. Congratulations!
You’ve established yourself as a serious player in your field, and now you must think about how to grow your small business to the next level.
How much work will it take? What decisions do you need to make? How do you make sure this growth is sustainable?
Here are 4 effective ways to level up your small business.
Management and Strategy
You’ve been nurturing your business from the beginning, and when you lead with your heart, a strong strategy might be tough to implement. You may realize your company has become too large for you to handle on your own.
Investigate how to hire a CEO for your small business so you can be confident that a systematic framework will be applied and your own skill set will be used to its fullest potential elsewhere within the company.
Team and Space Expansion
Are there any areas where you’re struggling? You may fear that all your hard work will fall apart if you land a more significant customer or project. Address these flaws before you consider leveling up.
Use freelancers either on a project-by-project basis or a retainer basis because it’s less expensive than adding to your permanent payroll while allowing you to achieve more than you have in the past.
You may need to relocate your business to a more prominent location for greater collaboration or team meetings. Short-term rental offices or shared working spaces are less expensive than a full lease.
Most will let you rent a private conference space on a need-only basis, while others will let you use the company address for correspondence. This allows you to have a professional business address while saving money on a physical location.
Invest in sponsored advertising, and find a marketing freelancer who can show you their best results or hire a full-time marketing manager to oversee and handle everything for you.
Don’t abandon proven free strategies like persistent and targeted social media marketing, attending networking events, or asking for online reviews.
Find a Mentor
Look for a business mentor who can lead you through the process of balancing your work, and don’t be afraid to ask questions. The best business owners appreciate sharing what they’ve learned and helping startup businesses grow.
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