Remember those infomercials from the 90s for the rotisserie oven that was so user friendly you could just “set it and forget it”?
Here’s a visual reminder if you weren’t raised by the TV like me:
“Set it and forget it” was quite the catchphrase in my middle school, and we imagined how great it would be to have everything else in our lives do the work for us.
- Self-driving cars to take us to the mall.
- Math homework that would solve its own equations.
- Boyfriends that would say exactly what they were thinking.
I admit that the desire to have a “set it and forget it” life is strong. Who wouldn’t want that?
But here’s where the smarmy infomercial hosts and studio lights disappear . . .
The truth is, you can’t “set it and forget it” when it comes to your business.
Too many of my clients do the setup work of publishing their websites, choosing their ideal clients, and designing their products and services.
Then they wait . . . and wait . . . and wait . . . for the sales to roll it.
They’re dumbfounded that they’re not earning money when they’re convinced they’ve done all the work needed.
In reality, you must consistently promote your business to the people who could benefit from your solutions.
That means being active on social media, sending marketing emails, creating helpful content, and stepping out of your comfort zone every day.
I know it’s scary to put yourself out there, but you are not a rotisserie chicken!
Thankfully, my new program Goodbye 9-to-5 includes a step-by-step marketing plan so you can ease into the spotlight and be a better leader.
I share the best practices to promote your business in genuine (not sleazy!) ways so you’ll build a following of loyal Super Fans, unlike those mindlessly clapping audience members.
Because the most successful business owners don’t hide behind flashy lights and cheesy sound bites. They’re truthful, consistent, and uniquely themselves.
Just like you, Life Editor.
Ready to ignite your success? Apply for Goodbye 9-to-5 and get started earning a full-time income with your business.
How to Double Your Income In 12 Weeks
How to make BIG money with your business faster than you ever thought possible.