The Instagram generation (also known as Gen Z) is fussier about brands than any other in history. In the past, Boomer buyers and Gen X (my generation) consumers would usually accept company claims and then move on. But social media and advanced communications technology is erasing that. Now businesses have to prove themselves online as…

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It seems ridiculous now, but when I started my business nearly 10 years ago, I thought I was too old! I already had a decade-long career as a book editor, and I felt sort of old fashioned and not nearly as tech-savvy as the entrepreneurs I saw. Could I really keep up with this changing…

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Creativity isn’t just painting, drawing, writing, dancing, or practicing a fine art of some kind. It’s so much more! Creativity means using your imagination to develop unique new ideas.  Even if you have no artistic talent, you can still be creative. All you need to do is tap into your creative side and show the…

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Digital marketing is booming now that so many traditional (ie, in person) forms of promotion have been halted by the Covid-19 pandemic. It seems like only yesterday I was recommending paper flyers, speaking events, and networking to my clients. Now those tactics feel outdated and unsafe. Even my business pivoted to more digital marketing tactics…

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I’m grateful to run my own business out of my home, and I’ve been even more thankful not to work in a corporate office ever since the pandemic started. Before Covid-19, office managers were worried about employees getting to the office on time and working their regular schedules. Now it’s not safe for people to…

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The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week Your Guide for Getting Through Tough Times. It’s a new year, and we’re going to be OK. 6 Habits That’ll Protect Your Mental Health If You…

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One of the great things about working with a coach is that you always have someone to answer your questions. My clients ask me all sorts of questions such as how to set up a website, how to price their products, how to get over their self-doubts, and how to get stuff done faster. When…

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