Creative Ways to Use Lanyards for Business, Health, and Home

Lanyards are a handy little item that are great for business conferences, large events, and identification purposes. I use branded lanyards for my Life Editor Weekend attendees (that is, when we have the retreat in-person). Maybe you don’t give much thought to the simple ribbon and plastic tag that hangs around your neck, but there…

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3 Innovative Tips to Boost Your Business Marketing

When I’m working with a coaching client, we spend more time developing a marketing plan than anything else. Marketing is ever evolving, and even the past year with the pandemic has shown that we can’t always rely on tried-and-true marketing tactics from the past. The best business owners know when to pivot their marketing to…

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4 Brilliant Benefits of Training for Career Progression

When I was still working in the corporate world in my 20s, I was known as a “job hopper.” That’s someone who “hops” from job to job instead of staying in the same position for decades like our parents and grandparents used to do. It’s supposed to be an insult, but I wore my “job…

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How to Get Gen Z to Follow (and Love!) Your Brand

The Instagram generation (also known as Gen Z) is fussier about brands than any other in history. In the past, Boomer buyers and Gen X (my generation) consumers would usually accept company claims and then move on. But social media and advanced communications technology is erasing that. Now businesses have to prove themselves online as…

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3 Things to Consider Before Launching Your Own Business

As we move further into 2021, you may be feeling inspired to try something new. Whether that means you try a new workout or take the first steps towards starting your dream business, it’s always the right time to find a new challenge to conquer. For most of my clients, when they get the urge…

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11 Marketing Tactics to Grow Your Business Fast

Marketing is the only way you’ll get sales for your business, so it amazes me how many of my clients refuse to do the work. It’s understandable that putting yourself out there can be scary, especially with all the internet trolls, haters, and doubters. Who wants to subject themselves to that kind of scrutiny? But…

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4 Best Digital Marketing Tactics for 2021

Digital marketing is booming now that so many traditional (ie, in person) forms of promotion have been halted by the Covid-19 pandemic. It seems like only yesterday I was recommending paper flyers, speaking events, and networking to my clients. Now those tactics feel outdated and unsafe. Even my business pivoted to more digital marketing tactics…

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