The Instagram generation (also known as Gen Z) is fussier about brands than any other in history. In the past, Boomer buyers and Gen X (my generation) consumers would usually accept company claims and then move on. But social media and advanced communications technology is erasing that. Now businesses have to prove themselves online as…

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As we move further into 2021, you may be feeling inspired to try something new. Whether that means you try a new workout or take the first steps towards starting your dream business, it’s always the right time to find a new challenge to conquer. For most of my clients, when they get the urge…

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Marketing is the only way you’ll get sales for your business, so it amazes me how many of my clients refuse to do the work. It’s understandable that putting yourself out there can be scary, especially with all the internet trolls, haters, and doubters. Who wants to subject themselves to that kind of scrutiny? But…

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Digital marketing is booming now that so many traditional (ie, in person) forms of promotion have been halted by the Covid-19 pandemic. It seems like only yesterday I was recommending paper flyers, speaking events, and networking to my clients. Now those tactics feel outdated and unsafe. Even my business pivoted to more digital marketing tactics…

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This time of year lends itself to reflecting on your past successes, challenges, and where you want to go next. And for many of my clients, that means starting a business. Are you interested in starting your own business? Maybe you’re already taking the first steps? It’s absolutely vital for you to avoid some of…

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As a former book editor, it’s probably no surprise that I attract many writers as clients for my life coaching practice. I love reading their novels, poems, short stories, and other books, and I’m grateful my book editing past helps me guide them in the right direction when they get stuck. These creative writers can…

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There are a lot of strategies to choose from if you want to get sales for your business. When I was in elementary school (back when dinosaurs roamed the Earth), my Girl Scout troop had an annual cookie sale. We were expected to go door to door in our neighborhood taking orders on our little…

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