I was having (another) frustrating conversation with one of my strong-willed clients about why she really, really, really needs to start blogging.
No matter how I tried to explain SEO, ezine content, positioning yourself as an expert, and more, she still wasn’t having any of it.
After going around and around for what felt like hours, she sighed dramatically and slumped down in her chair.
“It’s hard for me! I’m not a blogger like you.” she said.
Whoa, whoa, WHOA! Hit the brakes and hold your horses.
And pour yourself a cup of tea because I need to ‘splain a few things to ya.
“I’m NOT a blogger!” I said, maybe a little too forcefully.
As someone who has published more than 1000 blog posts and 200-ish videos, it might seem at first glance that I am indeed a blogger.
If it walks like a duck and talks like a duck . . .
But there’s a key difference. (drumroll, please)
I’m a business owner, not a blogger.
My blog is only one of the many tools I use to promote my business.
You see, a blogger often earns money by promoting other people’s products and services through ads, sponsored posts, or affiliate marketing.
A blogger might also write diary-like posts where she tells funny stories about her family or shares photos from her daily life.
These are perfectly valid things for a blogger to do. Not a business owner.
A business owner is always focused on her “why” and the bigger meaning behind why she started a business in the first place.
- She might want to create something all on her own instead of hiding behind another company.
- She might want to lift up the world in some way and provide helpful solutions.
- She might want to earn money for her family and feel in control.
For me, I help ambitious women make tiny daily edits to become the best versions of themselves. We edit our lives just like how book editors edit a manuscript . . . little by little until the rough draft becomes something beautiful.
One way I show my potential clients that I’m smart and capable of helping them is by publishing blog posts on my website. These blog posts share “nuggets of wisdom” about how they can be more productive and organized.
The blog posts also showcase my personality, because as a coach, I’m selling MYSELF.
You get a taste of what it would be like to chat with me on Skype or attend one of my live retreats in Orlando.
The clients who pay me the big bucks (some of them pay more than $8000 per year to work with me), are the ones who’ve been reading my blog posts for years.
Each post boosts their “know, like, and trust” factor until they feel confident enough to hire me.
I’m building a tribe of loyal followers who want to be Life Editors.
In addition to my blog, I use Facebook, Pinterest, email newsletters, paid ads, flyers, postcards, speaking events, interviews, and more to promote my business.
You wouldn’t call me a postcard designer because you received one from me in your mailbox, would you? So don’t call me a blogger.
I’m a business owner, and I’ll use every tool I can to get my message out to the struggling women who need to hear it.
If you want to learn exactly how blogging can elevate your success and lead to more sales, then join my Startup In 60 program for busy women who want to finally start their own businesses.
Startup In 60 begins Monday, February 4.
Learn about blogging, website design, marketing, content creating, customer service, systems, and tons more.
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