If you’re an entrepreneur, then you know how much blood, sweat, and tears go into everything you create for your business.

And sometimes it might feel like you’re making this tremendous effort to provide amazing experiences for your customers, but you’re never getting a break.

It’s exhausting, and honestly, it’s a waste of your time.

Instead of becoming a hamster on a wheel (where you’re the hamster and your business is the wheel), why not be strategic with your limited time and energy and leverage what you’ve got.

Leveraging means using what you’ve already created in a new and different way. Maybe in multiple new ways.

In today’s video, I’m sharing 12 inspired ways you can leverage what you’ve got in your business.

The video transcript is below for your convenience.

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Video Transcript

Hey there! I’m Sage Grayson, and I help ambitious career women edit their habits, routines, and mindsets to balance their happiness at work and home. I’m a Life Editor…and so are you!

Today, I’m going share 12 inspired ways you can leverage what you’ve got in your business.

Let’s go!

If you’re an entrepreneur, then you know how much blood, sweat, and tears go into everything you create for your business.

You’ve got to design your products and services, write your blog content, interact with your clients, be social on social media, and do all the admin tasks that keep your business running smoothly.

And sometimes it might feel like you’re making this tremendous effort to provide amazing experiences for your customers, but you’re never getting a break.

Instead of basking in your success and letting things sell while you sleep (as they say), you’re hustling all the time to produce the next bit of epic content or get the next sale.

It’s exhausting, and honestly, it’s a waste of your time.

Instead of becoming a hamster on a wheel (where you’re the hamster and your business is the wheel), why not be strategic with your limited time and energy and leverage what you’ve got.

Leveraging means using what you’ve already created in a new and different way. Maybe in multiple new ways.

The hard work is done, so you can take the finished product and present it in a new way that can generate more money for you. Your income and your inventory grow without you having to clone yourself.

Here are 12 inspired ways you can leverage what you’ve got in your business.

Blog Posts

Let’s start with your blog posts. They’re a excellent way for you to position yourself as an expert in your field and they give you something to share in your newsletter and on social media. But that’s not where their usefulness ends!

1. Bundle your blog posts together to create a paid workbook about a specific topic such as recipes or organizing tips. You might even add a new worksheet or two. Why would your readers page for information they could find for free on your blog? Because no one wants to scroll through your archives for hours to find what they need. Ain’t nobody got time for that! Bundle your blog posts together and make it easy for your customers and you.
2. Repurpose your blog posts as short podcast episodes. We’re all unique individuals, and we all learn in different ways. Some people may prefer written posts, or audio recordings, or videos. Record yourself reading your old blog posts as short podcast episode. It’s an easy way for your followers to absorb your information while they do other things.
3. Create a free video series leading to a larger offering. If you’re about to release an expensive offering like a group program or tickets to an event, gather up your old blog posts that directly relate to this larger offering, such as posts about marketing tricks if you’re releasing a business course. Then record short videos of yourself using the old blog posts as your script.

Physical Products

You can even leverage what you’ve got if you create physical products in your business such as jewelry or art.

4. Bundle old products that aren’t selling well and offer them at a discount during a “retirement sale.” It’s a nice way for your customers to get a good deal and for you to get rid of old inventory.
5. Take photos of your creation process and offer it as a paid tutorial. You can sell a PDF or video of the step-by-step process you use to make your products. Now you’ll have a product that appeals to people who prefer to do it themselves.
6. Create a subscription plan or “of the month” club. If you feel like you’re waiting forever between sales and your products are just sitting there, then design a subscription that guarantees you’ll receive payments in a consistent manner. Your subscribers sign up for an automated payment plan that will charge them once a month, and you get a stable routine of producing and delivering your products every month.

Client Calls

Talking with your clients through coaching calls or consultations is an awesome way to get more usable content.

7. Collect testimonials. If your client says anything positive about you or your business while you’re on a call, immediately write it down ask them if you can use it as a testimonial. Don’t wait until after you’re finished working together. Do it in the moment!
8. Find blog post ideas. Whenever I have a client call, I always keep a sticky note next to me to write down blog post ideas that might come up during our conversation. If one of your clients is struggling with something, then there are probably others who could benefit from your advice.
9. Use your clients as beta testers. Launching a new product or service or group program can be a little scary, so take advantage of your current clients and get them to test whatever it is before you release it. You’ll get amazing feedback that will let you make edits before it goes live, plus early testimonials.

Live Events

Live events are a gold mine of untapped content. This is your chance to get oodles and oodles of high-quality material that you can leverage again and again.

10. Record the sessions and repurpose the videos. You can reuse videos as marketing materials for the sales page for next year’s event. Or splice the videos into short segments that you can use as video blogs or as a paid video series.
11. Create a paid streaming product. While you’re on stage presenting at the event, have someone on your team live-stream it to paying customers online who couldn’t travel to the event. These streaming products are super popular and help you get sales from a wider audience.
12. Gather live video testimonials. The people who attend your live event are your most loyal fans! Of course you should record live video testimonials while they’re there enjoying all the good stuff you have to offer. Testimonials are helpful on sales pages, in your newsletters, or on social media.

That’s it! Those are 12 inspired ways to leverage what you’ve got in your business.

I hope this video gave you the push to use your business content multiple times for multiple benefits.

How do you leverage what you’ve got in your business? Let me know in the comments below.

If you like this video, please remember to give it a thumbs up and subscribe. And come on over to SageGrayson.com and sign up for my free Editor’s Toolkit. You’ll get free worksheets, ebooks, weekly updates, and sage advice that I only share in email.

Thanks for watching. I’ll see you soon.

This post focuses on Step 3 of the Life Editing Process, Add Good Habits and Routines. For more about life editing and what it can do for you, click here.