20 Content Ideas For Your Email Newsletter

Recently, I’ve been more vocal about encouraging my clients to send more emails.

Before you freak out, I’m not saying you should email your list every day like I do (but hey, imagine what that would do for your bottom line!). But even going from 1 email per week to 2 emails per week will build loyalty, keep you top of mind, and increase sales.

I’m dumbfounded when people ask me, “Sage, what’s your secret for getting consistent daily sales?”

The answer: I send daily emails! This isn’t rocket science, dude. 

We’re having a fascinating conversation in my client-only Facebook group, the Life Editor Awesome Party (LEAP!), about what to put in those daily emails.

Psst! Purchase anything on my Everything Page to get an invite to our group.

So, let’s have some fun with things to write about in your emails when you just don’t know what to say.

 20 Ideas For When You Don’t Know What to Share 

1. Short nuggets of wisdom from your digital products
2. Case studies from clients
3. Mistakes you’ve made and how to fix them
4. Answer questions you see posted in Facebook groups or comment sections
5. Share a controversial opinion
6. Break a rule
7. Run a short experiment for your business and share the results
8. Send a segmenting email with bonuses
9. Create a scavenger hunt on your website
10. Tell the story of how you got your first sale
11. Send a survey to find out what your audience wants you to create next
12. Lead us through your morning routine
13. Share a photo of your actual to-do list
14. Give us a tour of your workspace
15. Share who you admire who’s not in your field
16. Do a review of a product you love
17. Do a review of a product you hate and why your solution is better
18. Share 5 things you wish you knew when you started your business
19. Share the books that changed your life
20. Share a million affiliate links for Sage’s courses (get your affiliate links here!)

A Word About Selling In Your Emails

Some of my followers feel fine sending daily emails with interesting strategies, but they draw the line at actually promoting something for sale in every email.

To that, I say, “Come on, man! Do you run a business or not?” 

You are 100% allowed to promote your paid products and offers IN EVERY EMAIL. 

• We run businesses!
• This isn’t playtime.
• This is how we pay rent and buy food to eat.

No one would ask Starbucks or Target or any other business not to promote something for sale in every email.

Businesses must earn money, and if you’re not getting paid every day, then you’re just spinning your wheels with an expensive hobby. Mic drop. 

I want you to succeed, and having more income gives you more choices, Life Editor.

Need more ideas? Watch my free workshop, Daily Sales On Autopilot.