I started my blog for the sole purpose of participating in a fashion challenge, but once the challenge was over, I needed to figure out what to do with my blog.
It didn’t feel authentic to me to continue sharing “outfit of the day” posts, so my blog slowly morphed into a place where I could share advice and my thoughts on the world.
Eventually, I realized that I could create a business helping other women achieve their goals. I quit my job as an editor and relaunched my website as my life coaching business. Um, make that a life editing business.
But if I run a business now…why am I still blogging?
Believe it or not, my business is entirely dependent on my blog and the content I share with my loyal readers. Besides, I love writing too much to stop!
Keep reading to find out why I blog and what it’s done for my business.
Blogging Gives Me a Voice
I’m the type of person who has a million thoughts bouncing around my head every day. I’m a total extrovert, but I can’t stand on the street corner preaching like a crazy person.
Well, I could…but then I’d be writing this from the nut house.
My husband would get fed up with me if I shared all my rantings with him. And Skyla doesn’t have thumbs so she can’t complete my worksheets.
Blogging provides a platform from which to share my thoughts, feelings, and opinions with the whole world! I’m able to attract readers who care about the same issues that matter to me.
Now my thoughts have a place to be free instead of dying inside me.
Blogging Makes Personal Connections
Many women, myself included, have trouble making lasting friendships as adults. Our lives and careers are busier, and there seems to be less and less time to get out there and meet potential friends.
Blogging makes it easier for me to make personal connections with other ladies, even ones on the other side of the planet! I’m able to share my thoughts, get feedback, and have a real conversation.
Several of my readers have become real life friends too, and I love getting emails and cards from my “regulars.”
In a way, blogging and entrepreneurship can be feel isolating—you’re typing away on your laptop alone for hours. But blogging and sharing who I am as a person has helped me build a community of friends and supporters.
Blogging Provides Income
Blogging is essential for me to have an income, but it does so in an indirect way. A traditional blogger might have paid ads, sponsors, or affiliate links throughout her blog to bring in money.
This blog is my platform for marketing my actual business: life coaching programs.
Instead, my blog posts show my personality and offer helpful advice to entice potential clients to sign up. I can’t expect people to fork over hundreds of dollars to work with me if they don’t know, like, or trust me.
About half of my clients are other entrepreneurs, and they’ll often ask me why they’re not getting more sales. The first thing I do is check to see if they have active blogs on their business websites.
No matter what kind of business you have, your blog is selling you! You don’t have to be perfect, but you do have to show what it would be like to work with you.
This post focuses on Step 3 of the Life Editing Process, Add Good Habits and Routines. For more about life editing and what it can do for you, click here.
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