One of the best compliments I ever received was when my manager said I was the “face of the organization” and that’s why I was so valuable to the team.
My face and outgoing personality certainly helped me make sales back in my book publishing days, but putting myself front and center helps my current life coaching business too.
If you want to earn your customers’ trust, then you must be willing to show them that you’re a real person who’s worthy of their time and money.
Watch this video to learn how to love being the face of your business.
The video transcript is below for your convenience.
- Take a tiny action step to put your face out there for the sake of your business.
- Sign up for the free Editor’s Toolkit.
- Subscribe on YouTube.
If your business isn’t bringing in the big bucks, then you gotta switch up your marketing tactics.
One of the best ways to draw in your potential customers is to show them that you’re a real person who’s worthy of their time and money.
Stop hiding, Life Editor! You’re the face of your business whether you like it or not. Let’s go!
Hey there! I’m Sage Grayson, a former book editor turned life coach. I help ambitious career women edit their habits, routines, and mindsets to balance their happiness at work and home.
I’m a Life Editor…and so are you!
Today we’re talking about how to love being the face of your business.
Back when I was a book editor, it was my job to travel to conferences several times a year to sell my organization’s publications.
Standing at a booth in a noisy exposition hall for 12 hours a day might seem like a nightmare to most people, but it soon became my favorite part about being an editor.
I took tremendous pride in displaying the books, hanging our banner, handing out cheap pens, and waving over attendees so they could hear my spiel about medical textbooks.
My extrovert personality thrived on the attention, and it soon became abundantly clear that we sold more books when I was there wooing our customers.
During a team meeting when they were deciding who should go to the next conference, my manager insisted that I be there. “She’s the face of the organization!”
That’s still one of the best compliments I’ve ever received. I’m beaming just thinking about it!
Now that I’m an entrepreneur, I’ve taken much of what I learned as a book editor and applied it to my life coaching practice. I’m the Life Editor for a reason!
And part of my ongoing marketing plan is to be the face of my business. I appear in videos, I share pictures of myself on Instagram, and I even do video calls with my clients so they can always see me.
It’s not about being narcissistic, but about showing my customers that I’m a real person who can help solve their problems, not some faceless robot.
Many of my clients struggle with stepping into the role as the face of their businesses, but you’ll never reach the level of success you want until you literally face your fear and step into the light.
Here are 3 simple ways to stop hiding and start using your beautiful face to promote your business!
1. Add Your Photo to Your About Page
Talk about a no-brainer, right?
Your About page is one of the most-viewed pages on your website, but I’ve seen countless entrepreneurs fail at this obvious tactic.
One of my clients sells handmade jewelry, and she had a lovely About page where she described the beads she uses, her love of crafting, and how each of her designs is unique.
But the photo on her About page was of her dog. No picture of her whatsoever!
Now if the dog was actually making the jewelry, then that would be special. Uploading a new photo of herself with her dog, helped position herself as a real person to her customers.
2. Record a Demo Video of Your Product or Service
Here’s where you can really step out of your comfort zone. Get in front of the camera and show yourself demoing one of your products or talking about your services.
This can be a little nerve-racking if you’re not an extrovert like me, or if you’re worried about stumbling over your words or seeming unprofessional. One of my clients waited over a year before she recorded a video because she didn’t feel good about her weight.
I hear you. Putting yourself of there on video can be scary, but if you truly care about your customers then you have an obligation to show them how excited you are about what you’re offering.
The old saying is true: a picture (or a video!) is worth a thousand words. So turn on the camera and speak from your heart.
3. Share Behind-the-Scenes Photos of Your Life on Social Media
We all love to pull back the curtain on people’s lives. That’s why reality TV is so popular!
Give your customers the VIP treatment by showing them what goes on behind the scenes in your business.
Take pictures of your workspace, the materials or tools you use, sneak peeks of upcoming products, what you’re reading, your favorite places to visit, the members of your team, or your family life.
It’s up to you how personal you get with your photos but be careful about airing all your dirty laundry.
Let’s say you’re an interior designer. Your customers would love to see you picking out paint colors for the bathroom you’re decorating. They don’t want to see selfies of you on the toilet.
Sharing behind-the-scenes photos on social media is a perfect way to remind your customers that you’re a real person they can relate to, not an uncaring corporation.
Face your fear and put yourself front and center for the sake of your business. Open yourself up and your customers will open their wallets.
That’s it! This week, take one action step to show that you are the face of your business. It gets easier the more you do it.
If you like this video, please be sure to subscribe. Then come on over to sagegrayson.com and sign up for my free Editor’s Toolkit. You’ll get dozens of printable worksheets, ebooks, and resources to help you on your life editing journey, plus weekly updates and sage advice from me that I only share in email.
Thanks for watching. I’ll see you soon.
This post focuses on Step 2 of the Life Editing Process, Delete Bad Influences. For more about life editing and what it can do for you, click here.
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