Feeling Stuck? Here’s How to Refresh Your Business

Routines are comforting because you know what you’ll be doing every day to get the same results. But sometimes routines can get boring and stale.

Here are some easy ways to liven up your same old routines and give your business the refresh it needs to impress your current and potential customers.

Update Your Digital Marketing Strategy 

Consider updating your digital marketing campaign if it’s been a while since you’ve gotten conversions.

If you’ve stopped posting to your Facebook group, updating new photographs on Instagram, or placing new pins on Pinterest, then get back to it right away. You never know what outcomes you’ll achieve by publishing a photograph on one social media account every day.

Be consistent with your email marketing and create a new newsletter, send follow-up emails, and design a fun contest to get subscribers interested in your content. Customers want value and consistency in a brand, and this consistency is critical to your success.

Refresh Your Website

You don’t need a whole website redesign to revitalize a stale business, but some small changes can make it feel brand new. Update your website copy so it remains relevant to your business.

Use your downtime to refresh your website, remove anything that’s are no longer relevant, and make sure everything on your site represents your business in a positive light. 

Ask for Feedback 

Find out what does and doesn’t work in your business from the people who are buying from you. They can tell you exactly what needs to be changed and what should stay the same. 

Customers might want you to get a better POS system, offer more products, or provide better customer service. Once you know, then you can do something about it. 

Ask them to leave a review or testimonial. Testimonials, reviews, and customer feedback share an experience rather than make a sale so potential customers will trust them more.