Get Moving! Why Your Goal Needs a Deadline

I once had a client who took more than 18 months to finally make her website live. As you can imagine, this type of behavior drives me nuts! She fought me every step of the way and kept pushing back the deadline. First she had to get the perfect domain. Next she needed the perfect…

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Why You Must Grow Your Platform to Succeed

Whenever one of my clients is having trouble getting sales, we always take a look at her platform. And sometimes she won’t even know what a platform is! Your platform is how you interact with the people who could benefit from your products and services. Who are you trying to help? This can include your…

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Stop Hiding! How to Love Being the Face of Your Business

One of the best compliments I ever received was when my manager said I was the “face of the organization” and that’s why I was so valuable to the team. My face and outgoing personality certainly helped me make sales back in my book publishing days, but putting myself front and center helps my current…

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Why I’m Massively Editing My Business

NOTE: There is a limited-time promo code at the end of this blog post if you want to skip ahead and use it. Gather ‘round, children. It’s time for “Sage’s Honesty Corner.” I’m normally a pretty optimistic person, but the past 2 months have made me feel more drained and frustrated than I’ve felt in…

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The Foolproof Way to Price Your Products and Services

One of my very first coaches gave me some advice that I’ve never forgotten, “Charge as much as you can say without stuttering.” That’s a pretty gutsy move! What would you charge for your products and services? A million dollars? What my coach meant was that you have to be confident when you say your…

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New Clubhouse Class: Warm Letter Campaigns

Back in college (when dinosaurs roamed the Earth), I remember one of my professors teaching us about cold calls. Randomly calling a stranger to try to get them to buy from you was supposed to be a tried-and-true marketing tactic. It felt icky to me then, and cold calls are still one of the sleaziest…

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How to Tell If It’s Time to Raise Your Prices

One of the most stressful parts of running your own business is choosing the prices for your products and services. If you choose prices that are too low, you’ll look cheap and inexperienced. If you choose prices that are too high, you might be out of your potential clients’ budgets. As you gain experience and…

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