11 Marketing Tactics to Grow Your Business Fast

Marketing is the only way you’ll get sales for your business, so it amazes me how many of my clients refuse to do the work. It’s understandable that putting yourself out there can be scary, especially with all the internet trolls, haters, and doubters. Who wants to subject themselves to that kind of scrutiny? But…

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40 Reasons to Join Startup In 60

More than half my clients run their own business. And the other half? They wish they did. The most common excuse I hear as to why they’re dragging their feet and not taking the first steps is because they think they don’t have enough time to run a business, especially if they have kids, a day job, or…

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8 Ways to Boost Your Blog and Never Run Out of Content

When this pandemic is over (or at least contained better), I can’t wait to host my live retreats again. Seeing my clients in person for my Life Editor Weekend and Life Editor Academy retreats was such a pleasure! And as an extrovert, I always got a lift from being around other ambitious women. One of…

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4 Best Digital Marketing Tactics for 2021

Digital marketing is booming now that so many traditional (ie, in person) forms of promotion have been halted by the Covid-19 pandemic. It seems like only yesterday I was recommending paper flyers, speaking events, and networking to my clients. Now those tactics feel outdated and unsafe. Even my business pivoted to more digital marketing tactics…

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Funding Pitfalls Small Business Owners Must Avoid

At some point, most entrepreneurs, business owners, and organizations need to raise money to keep the business growing. Fundraising can be for starting a new business, rehabilitating a business that’s experiencing a cashflow problem, expanding an existing business, and many more situations. Here’s how to begin the process of raising funds for your business and…

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How to Make Your Product Shine When Pitching to Investors

Pitching to investors is something many business owners have to do at some point, but it can be nerve-racking if you’re not used to persuasive speaking. Side note: I was captain of my high school speech team, and one of my events was persuasive speaking. So I get giddy when a client needs help perfecting…

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How to Start and Run Your Dream Business

Starting your own business can seem stressful and confusing, but with the right planning and preparation, anyone can do it! Are you thinking of building a business of your own? Being an entrepreneur can give you financial independence, space to be creative, and the freedom to define your work-life balance. It doesn’t matter whether it’s…

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