Posts Tagged ‘marketing’
How to Use Social Proof to Get Sales
Once I was researching social media managers, and I thought I had found the perfect woman to hire. Her website was slick and professional, she wore designer clothes, and her classy headshot looked like it had been taken by a professional photographer in a fancy studio. Yep, she oozed confidence and success, and her online headquarters…
Read MoreHow to Get Sales Without Being Sleazy
There are a lot of strategies to choose from if you want to get sales for your business. When I was in elementary school (back when dinosaurs roamed the Earth), my Girl Scout troop had an annual cookie sale. We were expected to go door to door in our neighborhood taking orders on our little…
Read MoreHow to Write the Best Subject Lines for Email and Videos
I don’t care how good your content is or why you’re an expert in your field. None of that means a thing if you have boring subject lines, titles, and headlines. Your audience won’t open your emails or watch your videos unless you entice them right from the start. For example, just look at this…
Read MoreHow Much Should You Give Away for Free? | 12 Days of Life Editing | Day 4
Everyone likes getting something for free, but is giving away your content a smart business strategy? This is the 12 Days of Life Editing, my annual countdown to Christmas where I share bite-sized life editing wisdom to help you feel merry and bright. Plus, spots are now open for the 12 Week Edit, a coaching package…
Read MoreEditor’s Notebook 165
The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week Groundhog Day — An Inescapable Premise. This is one of my favorite movies and I watch it every February 2. I love the themes of change…
Read MoreYour Questions Answered About Startup In 60
If you’ve been reading my emails and blog posts this week, you might be thinking my business program Startup In 60 sounds a little too good to be true. Can a super busy person like me really create an online business from scratch in just one minute per day? Is it truly possible to start earning money…
Read MoreDon’t Call Me a Blogger
I was having (another) frustrating conversation with one of my strong-willed clients about why she really, really, really needs to start blogging. No matter how I tried to explain SEO, ezine content, positioning yourself as an expert, and more, she still wasn’t having any of it. After going around and around for what felt like…
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