Customer Perception: Understanding Your Brand’s Image

Brand perception is how your brand is seen and understood by customers, and it must adapt to our ever-changing culture. When people look at your brand, they see 3 key things: What your brand represents in the market How your brand involves the customers How your brand compares to other brands Consider the brand perception…

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Editor’s Notebook 234

The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week 8 Hacks to Make Time for Reading and Actually Finish Books, According to People Who Read All the Time. Turn your “to be read” list into…

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How to Tell If Your Business is Ready for Franchising

When a business has been successful for at least a couple years, it can be tempting to think about franchising. This means offering the same business model to hopeful entrepreneurs who want to start their own businesses using your brand name and resources. Franchising is a fantastic way to expand your business, and it can…

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4 Regular Checks to Keep Your Office Running Smoothly

Every business owner want to keep their office in the best possible state, but that means there are a lot of things that need your attention and focus. Keeping the office in a good state means you’re making any necessary repairs, paying attention to spot them early, and not letting anything become neglected or worn…

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3 Steps You Must Take Before You Purchase an Office Property

Purchasing an office property is an exciting time for any business owner. You could be investing in a new office for your business or perhaps a property that you can flip on the market. Regardless of the type of property you’re considering, there are crucial steps you should be take first before any documents are…

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How to Choose the Perfect Premises for Your Business

Choosing your business premises is a crucial decision. There are many variables to consider that will affect you and your employees. A good location might come with a high rent cost. A low rent might mean choosing a less desirable location or a building that needs repair. Whether you’re scouting locations for your very first…

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3 Creative Ways to Move Forward When You’re Feeling Stuck

Are you feeling stuck? Are you unable to find your direction? You’re not alone, and it can be frustrating and depressing to feel like you’re not making progress. Luckily, there are proactive things you can do to get yourself moving again. Here are 3 creative ways to move forward when you’re feeling stuck. Start a…

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