On numerous occasions, people have come up to me and said, “Hey! You’re wearing your branding colors!”
I’ve even gotten emails from people who think it’s cute that I wear pink and yellow when I share photos of me on the blog.
Interesting… Do I tend to wear my branding colors? To be clear, here are the colors they’re talking about:
Let’s review the evidence, shall we?
This color coordination couldn’t possibly be planned, right? 🙂
Well, as you’ve probably guessed, it’s all part of my grand marketing scheme. Mwahahahaha!!! Always be marketing, as they say.
I seriously consider how I want my business to be perceived, and a lot of that has to do with the visuals on my website. I make sure I’m using the same fonts and colors for my worksheets in the Editor’s Toolkit that match my website theme.
OK, so there are plenty of times when I don’t wear pink and yellow, but if it’s an important event or if I’m promoting a product, I’ll put a bit more thought into my outfit choice.
When I’m working with my clients, I encourage them to have consistent branding on their websites and marketing materials. I don’t push them to actually wear their branding colors, but every little bit adds up to a cohesive image.
It sounds funny, but your customers aren’t buying whatever you’re selling (coaching, jewelry, art, ebooks, etc.). They’re buying YOU.
You could have the greatest products and services the world has ever seen! But if your marketing is crappy, no one will buy from you.
The same goes for you corporate ladder climbers—it’s less about what’s on your resume and more about how you present yourself.
Admit it, you know plenty of people who got their jobs because they’re charming and not necessarily the most qualified.
Marketing tends to make people feel yucky, like they need to put on a tacky plaid sports coat and sell used cars.
That’s one kind of (bad) marketing; however, marketing done well is anything but sleazy. No need to scream at people to “Come on down!” or lie about how great something is.
And you’ll never get ahead in your business or your career unless you get nice and cozy with marketing.
Here are some non-sleazy ways you can always be marketing.
Marketing for Entrepreneurs
- Dress up even if you work from home while watching your kids. It will make you feel more productive and capable. I do video calls with my clients so I’m extra motivated to look good.
- Coordinate your website’s colors, photos, fonts, etc. across your social media platforms.
- Choose a niche instead of trying to market to everyone, and write your blog posts for those specific folks.
- Create a 1-sentence “elevator pitch” about who you serve and the results your customers get so you can easily answer the question, “So what do you do?” My elevator pitch is at the top of my website sidebar.
- Reach out to other business owners and do interviews and guest blog posts on their websites. Entrepreneurship is all about relationships, and their followers will become your followers.
- Give away the bulk of your work. Say what??? It’s true—giving away your content for free is a fantastic way to build trust and loyalty. I provide lots of freebies in the form of blog posts, ebooks, worksheets, videos, and one-on-one calls. The more I give, the more I get.
Marketing for Corporate Professionals
- Dress for the job you want, not for the job you have. Even if you’re a low-level assistant, step up your game and dress as well as your boss. When promotion time comes around, you’ll have an extra edge that will get you noticed.
- Schmooze with the senior staff. Don’t blow off the company picnic or that meeting you don’t need to be at. Position yourself where the higher ups are and they’ll start to recognize you.
- Be vocal about where you want to go in the company. I remember getting promoted to editor after only 6 months because I was constantly telling people that I wanted to be an editor, and I took the time to learn what the requirements were.
- Be friendly with people other departments. You never know when you’ll need a favor from someone.
- Do things that aren’t in your job description. It shows you’re a team player and ready to help out when they need you.
- Overdeliver on your projects instead of half-assing your work. (Yes, even if it’s not your dream job.)
Want more help marketing like you mean it? Join the Life Editor Clubhouse for dozens of video classes to help you edit your life and business.
This post focuses on Step 3 of the Life Editing Process, Add Good Habits and Routines. For more about life editing and what it can do for you, click here.