How to Use Social Proof to Get Sales

Once I was researching social media managers, and I thought I had found the perfect woman to hire. Her website was slick and professional, she wore designer clothes, and her classy headshot looked like it had been taken by a professional photographer in a fancy studio. Yep, she oozed confidence and success, and her online headquarters…

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How to Get Sales Without Being Sleazy

There are a lot of strategies to choose from if you want to get sales for your business. When I was in elementary school (back when dinosaurs roamed the Earth), my Girl Scout troop had an annual cookie sale. We were expected to go door to door in our neighborhood taking orders on our little…

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5 Ways to Be the Leader Everyone Wants to Follow

Don’t think you’re a leader? Guess again! When I was in high school, I remember playing this game in drama class where one person would be blindfolded and their partner would take their hand and lead them around the school. The poor victim would be dragged across the football field, up and down stairs, through…

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Hit Send! 3 Things to Always Include In Your Email Newsletter

Entrepreneurs get super excited about “killin’ it” on social media, but the real money is in your email newsletter list. Your posts can get lost in the feed on social media platforms like Facebook and Instagram, but everyone checks their email. An email newsletter subscriber list contains your most valuable customers. When your customers sign…

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Ask Me Anything! Master To-Do List Versus Daily To-Do List

I’m a to-do list kind of gal, and I can’t get anything done unless I have a detailed plan of attack in front of me. But I’ve noticed the disturbing trend of people working from their master to-do lists, not their daily to-do lists. That’s a recipe for disaster! So what’s the difference between a…

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