How to Get a Creative Edge Over Your Competition

Every business looks for creative ways to one-up their competition to generate more revenue, corner a higher market share, and become an industry leader.  Sometimes, the only difference between an industry leader and the second best is in the market leader’s ability to emphasize their strengths more. If this is something you’d like to replicate…

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5 Great Ways to Boost Your Visibility Online

Online visibility is the overall presence of a brand online, and it helps customers find your business, website, and social media accounts. Unless you’re visible online where your ideal customers can easily find you, then you won’t get as many sales. Here are 5 great ways to boost your visibility online. 1 . Keep Up…

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Can I Pick Your Brain? Take the Affiliate Program Survey

Got a minute? I’d love to pick your brain and get some feedback about my Affiliate Program, where Life Editors like you can get paid by sharing links to my products. There’s a small (but loyal!) bunch of affiliates who consistently share their links, but my dream is to grow the program so more Life Editors…

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How to Make Working From Home Work for You

The past year has brought a significant uptick in how many companies are allowing their employees to work from home. This is a change I’m very happy to see! Many companies will continue to allow people to work from home after the pandemic is over, and if you’re considering offering this option to your staff,…

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4 Tell-Tale Signs You Can Trust Your New Hire

Hiring the right person for the job is one of the toughest decisions you’ll make as a business owner. Even with the best of intentions, no applicant is entirely honest during the interview process because they’re focused on making a positive impression. While applicants are unlikely to lie, they can choose to embellish the truth…

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6 Smart Ways to Keep Ahead of the Competition

If you can differentiate your business from the competition, then you can boost your bottom line and set yourself up for success. The competition in most fields is pretty fierce, but there are simple, yet effective, ways to stand out from the crowd without wasting money or resorting to sleazy tactics. Here are 6 smart…

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Why You Should Make Your Business More Personal for Your Customers

A loyal customer is one of the most important assets you can gain in a business, but loyalty doesn’t come without working for it. Offering great products and services can help, but the best way to get customers on your side is to give their heartstrings a little tug. If you can make the experience…

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