Before we dive into today’s post, I just want to say “Hey there!” to all the new folks who are checking out my blog for the first time.
Today I’m participating in the #BelleLive Blog Tour with the attendees from creativeLIVE’s workshop Build a Successful Creative Blog with April Bowles-Olin.
This is a “blog hop,” meaning we link to the blog posts before and after us like a conga line through the interwebs. 🙂
Click here to read the previous post on the blog tour, Why I’m Building a Blog That is True to Me by Rebecca Nash.
And now, on with the show! Er, blog tour…
One month ago, I experienced a huge leap forward in my coaching business.
And all I had to do was sit on my ass.
OK, that’s not the whole story, but it’s not far from the truth. This big boost came from my appearance on the Build a Successful Creative Blog workshop. Did you miss the livestream? No worries! Get your copy here.
April from Blacksburg Belle taught me a million ways to take my blog to the next level, but the most important lesson I learned happened after the cameras shut off.
I received dozens of emails from women who watched the workshop and wanted to connect with little ol’ me. “I feel like I know you already!” was a common refrain. They said they loved my genuine personality and somewhat goofy nature.
But none of those good things would have come my way if I hadn’t been authentically me. Call me the Queen of Keepin’ It Real.
I’m incredibly thankful that April asked me to be in her audience, and I’m especially happy that I let my authenticity shine for those 3 days of filming.
Is it time for your true self to come out and play? It’ll be painless, I promise.
Here are my tips for keepin’ it real in business and life.
Drop the Facades
It’s funny that when some people start their businesses, they choose to imitate experts who are already successful in their field. Or worse, they share watered-down advice and bland catch phrases.
Admittedly, I used to sound vague like so many other life coaches. I said a lot of lame things like “follow you dreams,” “change your life,” and “find balance.”
What the heck does that mean? My readers must have been wondering the same thing because I didn’t get many loyal visitors or clients.
To keep it real, you have to drop the facades and stop copying your competitors. That may mean staying away from other blogs for a while so you won’t inadvertently start writing like someone else. My own voice got crystal clear after I stopped following so many people on Facebook too.
Do you feel like you’re hiding something? What facades do you need to drop?
Admit Your Imperfections
Keepin’ it real doesn’t mean letting it all hang out like a hot mess—you do need to have some self-respect! But it does mean letting your imperfections show.
It took me a while to be OK with my flaws, but now I freely admit my past suicide attempt (which I briefly mentioned during the workshop), anxiety attacks, and less-than-professional working environment.
But really, who’d want a professional business headquarters if it meant there’d be no puppy sleeping at your feet?
Your imperfections make you…YOU, and that’s who people want to see whether they’re your customers or friends.
What imperfections do you want to share with the world?
Showcase Your Personality
No offense to April (who did a fabulous job leading the workshop!), but guess who really stole the show? Nope, not me. And not the perpetually perky hosts.
It was my neon pink pants.
Most of the ladies I talked to afterwards commented on my fancy pants. I love showcasing my bright personality through my equally bright clothes. Let’s face it, I’m not a size zero, but I’m still going to rock the outfits that make me feel like Wonder Woman.
My business website also has touches of my personality with my berry pink font, silly self-portraits (see above), and color-saturated images. I’m not a buttoned-up life coach, and I want to attract followers who know how to have fun!
How can you show your personality every day?
Click here to follow the blog tour to the next post in the line, How A Blogging Workshop Changed My Outlook On Business by Anastasia Parmson.
And don’t miss my previous post about the workshop, 7 Secrets to Make Your Blog Stand Out.
How do you keep it real?
In the comments below, share your best tips for having an authentic business and life.
This post focuses on Step 1 of the Life Editing Process, Create a Foundation. For more about life editing and what it can do for you, click here.