During a recent VIP Day, I was helping a client figure out the pricing for her packages. There are no hard and fast rules to determine what you should charge, but I’ve found that it can be extra difficult when you’re not feeling confident in your abilities.
You’ve got to own your worth if you want to attract clients who will value your time and expertise.
Gone are the days of getting paid “hours for dollars.” Smart entrepreneurs know that a lot more goes into their services besides the active time they’re working with a client.
For instance, my client needed to block out at least 1 hour of prep time and 1 hour of cleanup time in addition to the 3-hour session when the client would be with her.
That’s more than 5 hours total—a full day of work! And that means no wimpy pricing structure.
The last thing I want is for my clients to start resenting their clients because they don’t feel like they’re being properly compensated. So I threw out a number that was double what my client was currently charging for her beginner package.
“How does that feel?” I asked.
“Good!” she said. “It feels like what I’m worth.” She smiled, and I could tell that she got it.
Do you own your worth? Really?
If you don’t believe in yourself and your skills, you might lowball your prices in your own business or accept a lower salary if you work for someone else.
Here’s how you can own your worth even if you’re lacking confidence.
In Your Business
No matter what you’re selling, you’ll attract certain customers (and repel others) based on your prices.
If you offer low prices and tons of discounts, you’ll attract bargain hunters. If you offer higher prices and fewer sales, you’ll attract people who see your services as a luxury or investment.
Again, there’s no right or wrong way to price your products and services, but take the time to think about who your ideal client is before setting your prices.
I like to choose prices that are a “stretch” but not a “splatter.” This means that I’m stretching myself out of my comfort zone in order to grow, but I’m not choosing prices that are so far out there that even I don’t believe anyone would pay them (a million dollars!!!).
In Your Job
To own your worth in your job, you really have to value yourself from the very beginning during the job interview.
Yes, I know you’re trying to impress them and want to seem eager to please, but you’re interviewing them too! Does this company seem like they respect their employees? Is there room for growth?
I encourage my clients to ask for more money when they get a new job no matter how much they’re offered. Men do this all the time, but many women lack the confidence to ask for a bigger salary. Do it! The worst that can happen is they say no, and you’re no worse off.
Another awesome way to own your worth at work is to take your time off. Don’t become a martyr who comes in early and stays late every single day and never, ever takes a vacation. You deserve your vacation days! You deserve your sick days! Taking time off gives you a chance to recharge, and it shows the company that you’re no pushover.
In Your Life
It might sound weird, but you can always tell the people who love themselves and totally own their worth. They stick out like bright, happy flowers on an otherwise dreary landscape. Tra-la-la-la-la!
They’re the ones who get dressed up even if they have no place to go, they make time for family and friends, and they resist destructive behaviors and habits.
I work from home, but you’ll never see me wearing my pajamas while sitting at my desk. I purposefully meet with my clients through Skype or Google Hangout video calls so that I have an extra incentive to blow out my hair and put on makeup.
What can you do to show the world that you care about yourself?
Maybe you can make time to enjoy a hobby. Maybe you can wear your favorite outfit just for the fun of it. Maybe you could join a Meetup group or start a club to have more chances to interact with others. Maybe you’ll finally ditch those folks who drain your energy.
You have value! Now act like it.
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