3 Marketing Strategies for Your Small Business

Every small business owner wants to stand out from their competition no matter what field they’re in.

Marketing is essential to attract the right buyers and differentiate your brand from the rest. Here are 3 marketing strategies for your small business.

Search Engine Optimization

Search engine optimization (SEO) helps your website rank better than your competitors.

Perform keyword and competitor research as part of your strategy, and remember to focus on on-page SEO and off-page SEO such as generating high-quality backlinks through guest posts.

Over-the-Top Advertising

Over-the-top (OTT) advertising means placing ads over videos, and it’s becoming increasingly popular with streaming services.

You can also see these ads on smart devices, such as connected televisions, and these ads aren’t confined to pre-scheduled programming. OTT ads target customers with interests related to your products or services.

Email Marketing

Email is one of the leading marketing strategies for small businesses, especially eCommerce.

Email marketing creates a personal relationship with your customers to increase sales. One of the main benefits of this is it can be automated and scheduled to save time.