4 Reasons Why Great Branding Can Boost Your Business

One of my favorite activities to do with my clients is to create their branding plan from scratch. Choosing colors, fonts, images, logos, and most importantly, how they want their customers to feel when interacting with their business is incredibly rewarding. It’s like all the pieces fall into place and your business finally feels REAL!…

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The Benefits of Customer Data for Your Business

At the beginning of a new quarter, I like to review my customer data before I choose my upcoming goals and projects. In fact, I just sent a survey to my subscribers HERE to get more data and feedback to improve my Startup In 60 program for the relaunch next month. With your business, the…

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5 Ways to Make Your Small Business Stand Out

When they’re first starting their businesses, many of my clients worry about how to stand out from the competition. Thousands of small businesses are created every year, and many of them struggle to stay relevant, grow their audiences, and get sales. What does your small business offer that makes you unique in a sea of…

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Creative Ways to Make Your Business a Success

If you’re running a business, then chances are you’ve got a whole lot on your plate. Whether you’re just starting out, or whether you’re already making sales and experiencing widespread success, you’ll find that your workload rarely reduces. It’s a constant uphill climb to success! But at the end of the day, this is what…

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How to Get Gen Z to Follow (and Love!) Your Brand

The Instagram generation (also known as Gen Z) is fussier about brands than any other in history. In the past, Boomer buyers and Gen X (my generation) consumers would usually accept company claims and then move on. But social media and advanced communications technology is erasing that. Now businesses have to prove themselves online as…

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5 Reasons It’s Never Too Late to Start Your Own Business

It seems ridiculous now, but when I started my business nearly 10 years ago, I thought I was too old! I already had a decade-long career as a book editor, and I felt sort of old fashioned and not nearly as tech-savvy as the entrepreneurs I saw. Could I really keep up with this changing…

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