Posts Tagged ‘branding’
How to Get Gen Z to Follow (and Love!) Your Brand
The Instagram generation (also known as Gen Z) is fussier about brands than any other in history. In the past, Boomer buyers and Gen X (my generation) consumers would usually accept company claims and then move on. But social media and advanced communications technology is erasing that. Now businesses have to prove themselves online as…
Read More5 Reasons It’s Never Too Late to Start Your Own Business
It seems ridiculous now, but when I started my business nearly 10 years ago, I thought I was too old! I already had a decade-long career as a book editor, and I felt sort of old fashioned and not nearly as tech-savvy as the entrepreneurs I saw. Could I really keep up with this changing…
Read More3 Things to Consider Before Launching Your Own Business
As we move further into 2021, you may be feeling inspired to try something new. Whether that means you try a new workout or take the first steps towards starting your dream business, it’s always the right time to find a new challenge to conquer. For most of my clients, when they get the urge…
Read MoreHow to Start and Run Your Dream Business
Starting your own business can seem stressful and confusing, but with the right planning and preparation, anyone can do it! Are you thinking of building a business of your own? Being an entrepreneur can give you financial independence, space to be creative, and the freedom to define your work-life balance. It doesn’t matter whether it’s…
Read More5 Essential Ways to Protect Your Small Business
When you first start your business, you probably have stars in your eyes as you imagine all the wonderful things you’ll create and the people you’ll help. (Psst! Did you know you can set up your biz in just 60 days?) But if you take off the rose-colored glasses for a moment, you’ll see that…
Read More5 Effortless Ways to Make Your Business Look Professional
Whenever I start working with an entrepreneur (or a wannabe biz owner), the first thing we do is set up their online headquarters. Whether you’re selling a product, service, or simply blogging for now, online is the best place to be. Most clients understand why having an online presence is so important, but one of…
Read MoreThe 4 Ps of Promoting Your Business With Photos
This is a guest post from Erika Swafford. Get more of her amazing photo tips at ErikaSwafford.com. As an entrepreneur, you might become a one-woman show in business because the internet has made the world so much more accessible. You can take your talent and create a business around it. And like any sophisticated, driven woman…
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