Archive for April 2015
How to Use an Editorial Calendar
One thing people always seem to forget when they’re starting businesses is the marketing that they must do to get paying customers. Your business isn’t a magical kitchen appliance where you can simply “set it and forget it!” Unless you are selling kitchen appliances… No, you’ve got to be actively involved in driving traffic to…
Read MoreApril 2015 VIP Days Now Available
In most of the world, the snow is just starting to melt, the robins are making an appearance, and all of nature is waking up from a long, long winter slumber. And even if you live in a warm environment like me, there’s something about springtime that makes you want to shrug off your old…
Read MoreEditor’s Notebook 30
The Editor’s Notebook is my place to share the things I’m loving this week and other random links that have caught my eye. Enjoy! What I’m Loving This Week “I’m Reading a Book” by Julian Smith. My client Kelly sent this video to me, and the song’s been stuck in my head all week. Why…
Read MoreBloom Where You Are Planted
It’s April Fools Day, and for a moment I thought about publishing some prank blog post or weird story. But for whatever reason, I’m just not in a jokey mood this year. Click here if you want to read an April Fools post from a few years ago. So instead of trying to trick you,…
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