I don’t care how good your content is or why you’re an expert in your field.

None of that means a thing if you have boring subject lines, titles, and headlines.

Your audience won’t open your emails or watch your videos unless you entice them right from the start.

For example, just look at this blog post’s title. You wouldn’t have clicked if the title was “Good Title Tips.” Boring!

So if you’ve got something important to say (and I know you do!), then you gotta grab your audience’s attention.

Watch today’s video to learn my unconventional titling strategy that uses a familiar object you have lying around your house right now.

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